Manifesto Auka

1. ⁠Celebrate Auteur Filmmaking:
   Honor the unique visions of filmmakers

2. Amplify Singular Voices:
   Provide a platform for authentic narratives

3. ⁠Cultural Heritage:
   Rooted in norteño traditions of the Kumeyaay people in Baja California

4. ⁠Sanctuary for Expression:
   Create a safe haven for open dialogue

5. ⁠Depth Over Distraction:
   Prioritize meaningful engagement over fleeting content

6. ⁠Combat Brain Rot:
   Resist superficiality of social media and promote thoughtful viewing

7. ⁠Champion Slow Entertainment:
   Invite audiences to experience films that are soul-nourishing

8. ⁠Inspire Future Filmmakers:
   Make filmmaking careers accessible to all and break down barriers of elitism

9. ⁠Local Focus, Global Welcome:
   Serve primarily the local public while embracing an international audience

10. Emotional Experience:
    Ensure every film evokes genuine emotions, sparking reflection